Supporting our Queensberry Cup

The North & West Melbourne Precinct Association (NWMPA) is proud to support the 2025 Queensberry Cup, a lively billycart race and street festival hosted by the North & West Melbourne Neighbourhood Centre.

On Saturday, October 18, 2025, Errol and Queensberry streets will come alive with thousands of locals and visitors, offering businesses a unique opportunity to showcase their brand, build partnerships, and grow their community presence.

This beloved event, featuring up to 50 billycart racers, live music, the Famous Village Dog Show, food stalls, and family activities, celebrates the spirit of North and West Melbourne.

Last year, it generated more than $50,000 in local spending, making it an ideal platform for cafes, retailers, and artisans to connect with customers and collaborate with other businesses. The NWMPA’s support enhances these opportunities, fostering partnerships that strengthen our precinct’s economic and community vitality.

Sponsorship, managed through the Neighbourhood Centre, is a powerful way to position your business as a community leader while encouraging collaboration. Flexible packages include logo placement on posters, banners, and the Queensberry Cup website, as well as opportunities to contribute to the silent auction or sponsor a race category for naming rights.

Businesses have run successful pop-up stalls, and sponsorships support the Neighbourhood Centre’s programs for disadvantaged children, seniors, and disempowered men. Contact the Centre’s director, Ariel at [email protected] to explore sponsorship options.

For businesses creating special offerings, the NWMPA will host a networking event on June 2, 2025. This event will bring businesses together to network and discuss how local businesses can collectively leverage the opportunities this day presents. Some suggestions include creative event-day promotions, such as happy hour specials, pop-up stalls like Melrose Place 3051, billycart-themed dishes or a trail of local offerings. These can be or promoted through the NWMPA, City of Melbourne's and NWMNC's channels.

Businesses can also race a custom billycart to promote their brand and spark connections. The Neighbourhood Centre, together with Peter Mac Men’s Shed and Smarter Choice Auto, provides design and maker sessions with tools and design support to ensure your cart is race-ready. Compete for the Queensberry Cup trophy and gain media coverage from outlets like North West City News. Visit queensberrycup.org.au for details.

Supported by the NWMPA, the Queensberry Cup celebrates North and West Melbourne’s vibrant community. Join this event to collaborate, grow, and highlight our precinct’s charm. Email [email protected] or visit queensberrycup.org.au to get involved.

Make October 18, 2025 a memorable day for our community! •