One last weekend to Dance This Way
For the first two weekends of November, Errol St has been awash with rhythmic dance, art and colour as part of the North and West Melbourne Precinct Association’s (NWMPA) Dance This Way street activation.
The weekend of November 17 to 19 will be the last chance for locals and visitors alike to dust off their dancing shoes and boogie the night away.
The program has been curated by creative agency, The Place Agency, in partnership with the NWMPA and features a range of family friendly performances from hip-hop performers to ballroom and swing dancers, cheerleaders and even some dancing robots.
According to NWMPA president, Sylvia Hungaria, the response from the first two weekends has been great, with “visitors, locals and families all enjoying the fun.”
“We have designed Friday and Saturday night to bring people into Errol St to eat, drink and activate the area, whereas our Sunday performances are engineered to welcome kids and families,” Ms Hungaria said.
“The performers have been very good at interacting and engaging with the audience around them; it’s great for kids and families because they can participate in the performances.”
“Through Dance This Way we aren’t just activating Errol St, but all our members throughout North and West Melbourne with our accompanying Spin to Win competition.”
After what have been a challenging few years for the precinct, Ms Hungaria said the public had been happy to see the street activated, particularly with something a little “outside the box”.
Spin to Win gives anyone who spends $25 or more at any participating local businesses the chance win daily prizes worth up to $100 and a major prize of a $500 Precinct Gift Card.
CEO and founder of The Place Agency, Jack Amies, told North West City News the inspiration behind Dance This Way came from the “dozens of dance and performing arts studios, all located within a stone’s throw of the Errol St business precinct,” and was a trait that was “so unique to the local area but, in many ways, is very much unknown”.
“Errol St has a lot to offer, and we wanted to use activation as a way for people from all over Melbourne to get the opportunity to come down and experience the street and local businesses for themselves,” Mr Amies said.
“We wanted to celebrate this and provide something that really surprises residents and visitors and delivers something for North Melbourne that’s never been seen before.
Dance This Way runs for one more weekend, November 17 to 19 along Errol St, North Melbourne. •
For more information: northwestmelbourne.com.au/dance-this-way
Photo: Kit Edwards